How to promote and sell your book

With practical guidance on how to introduce your book to the reading public, this course is in two modules.

The first explains how to put together your press release and resource pack to share with media sources, shops, etc, complete with a template to follow in your own promo material.

Contents for module 1: Putting together your publicity pack

The basic elements of your promotional material

- The strapline

- The blurb

- Pic and biog

- The all-important extras 

Assembling your Press Pack

- Images

- Assembling your press release 

- Where to send it

Contents for module 2: Promoting Your Writing

Who can help you promote your book?

- Bookshops

- Schools

- Libraries 

- Writing and social groups - general talks

- Festivals

Getting media coverage

Creating a website:

- Setting up your site

- The value of blogging

- Guest blogging 

Getting social- managing and maximising your wider network

- Which social networks should you use?

- What should you post on social networks?

- Author pages 

You write the book, and we’ll help you show it to the world!

This course is complemented by videos interviewing experienced writers on their promotion techniques, and (with module 1) chance to have your promo material critiqued by the Writing Magazine team.