How to promote and sell your book

How to promote and sell your book

Are you ready to show the world your hard work? Make sure you do it right with this two-part course and gain practical tips and advice to ensure your book is a success.

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This is a general overview of the topics covered in this course. However, following the first two assignments your tasks are personalised for you by your tutor based on your personal profile and writing ambitions.

Course Contents

  • Publicity pack:
    • Promotional material
    • Press pack
  • Promoting your writing:
    • Who can help?
    • Media coverage
    • Social networks

This is a summary of this writing courses main specifications.

Suitable for: ✔ Writers starting out
Starting: Anytime
Pace: At your own pace
Location: Study from home
Max duration: 2 Years
Course type: Tutor led
Delivery: Email or Post
Deadlines: None
Exercises: Personalised for you

Course Description

How to promote and sell your book

With practical guidance on how to introduce your book to the reading public, this course is in two modules. The first explains how to put together your press release and resource pack to share with media sources, shops, etc, complete with a template to follow in your own promo material.

1. Putting together your publicity pack
The basic elements of your promotional material

  • The strapline
  • The blurb
  • Pic and biog
  • The all-important extras

Assembling your press pack

  • Images
  • Assembling your press release
  • Where to send it

2. Promoting your writing
Who can help you promote your book?

  • Bookshops
  • Schools
  • Libraries
  • Writing and social groups
  • Festivals

Getting media coverage

  • Setting up your site
  • The value of blogging
  • Guest blogging

Social networks

  • Which social networks should you use?
  • What should you post on social networks?
  • Author pages

You write the book, and we’ll help you show it to the world!

This course is complemented by videos interviewing experienced writers on their promotion techniques, and (with module 1) chance to have your promo material critiqued by the Writing Magazine team.

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