How to promote and sell your book

With practical guidance on how to introduce your book to the reading public, this course is in two modules.

The first explains how to put together your press release and resource pack to share with media sources, shops, etc,complete with a template to follow in your own promo material.

Contents for module 1: Putting together your publicity pack

The basic elements of your promotional material

- The strapline

- The blurb

- Pic and biog

- The all-important extras 

Assembling your Press Pack

- Images

- Assembling your press release 

- Where to send it


The second module shows you how to use your promo material and reach a wider audience, with specific guidance on shops, media, schools, literary festivals, book launches, social networks, websites and blogs.

Contents for module 2: Promoting Your Writing

Who can help you promote your book?

- Bookshops

- Schools

- Libraries 

- Writing and social groups - general talks

- Festivals

Getting media coverage

Creating a website:

- Setting up your site

- The value of blogging

- Guest blogging 

Getting social- managing and maximising your wider network

- Which social networks should you use?

- What should you post on social networks?

- Author pages 

You write the book, and we’ll help you show it to the world!

This course is complemented by videos interviewing experienced writers on their promotion techniques, and (with module 1) chance to have your promo material critiqued by the Writing Magazine team.

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Product Price
How to promote and sell your book (Non Subscriber Price) £50.00
How to promote and sell your book (Subscriber Price) £50.00
Please Note: Subscriber discounts are applied during the checkout process when your account and eligibility has been validated.

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