11 January 2012
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McDonalds giving away nine million Michael Morpurgo books
Titles by the War Horse author will be handed out as part of the fast food chain's Happy Meal deal from today to 7 February ...
Titles by the War Horse author will be handed out as part of the fast food chain's Happy Meal deal from today to 7 February
The books will be six titles from Michael Morpurgo's Mudpuddle Farm series. Each book will come with a free finger puppet.
The promotion follows research released by the National Literacy Trust last year that revealed that one in three children in the UK do not own a book.
'We are very supportive of McDonald’s decision to give families access to popular books, as its size and scale will be a huge leap towards encouraging more families to read together,' said National Literacy Trust director Jonathan Douglas.
The McDonalds promotion is supported by TV presenter and father-of-two Jeff Brazier, who said: 'Reading was a big part of my childhood. A real treat for me was sitting down with football annuals and comic books that I'd bought with my granddad. Knowing what a head start it gave me, I now try to read as much as I can with my boys. Reading to them at bedtime is the perfect end to their day.'
Michael Morpurgo's War Horse made headline news this week when Kate Middleton, Duchess of Cambridge, was reduced to tears during the premiere of Steven Spielberg's film version.
Website: www.mcdonalds.co.uk
The books will be six titles from Michael Morpurgo's Mudpuddle Farm series. Each book will come with a free finger puppet.
The promotion follows research released by the National Literacy Trust last year that revealed that one in three children in the UK do not own a book.
'We are very supportive of McDonald’s decision to give families access to popular books, as its size and scale will be a huge leap towards encouraging more families to read together,' said National Literacy Trust director Jonathan Douglas.
The McDonalds promotion is supported by TV presenter and father-of-two Jeff Brazier, who said: 'Reading was a big part of my childhood. A real treat for me was sitting down with football annuals and comic books that I'd bought with my granddad. Knowing what a head start it gave me, I now try to read as much as I can with my boys. Reading to them at bedtime is the perfect end to their day.'
Michael Morpurgo's War Horse made headline news this week when Kate Middleton, Duchess of Cambridge, was reduced to tears during the premiere of Steven Spielberg's film version.
Website: www.mcdonalds.co.uk
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