Blue Peter annual scrapped due to lack of interest

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22 September 2011
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imports_WRI_0-52qtz9nu-100000_59937.jpg Blue Peter annual scrapped due to lack of interest
The annual, which first came out in 1965, will not be published because of plummeting sales figures. ...
The annual, which first came out in 1965, will not be published because of plummeting sales figures.

The 2012 Blue Peter annual wasn't seen by retailers as being strong enough to make it into the top 25, out of around 200 competitors, which get mass distribution.

The sales figures for the 2011 annual were just 13,140. The Beano was the bestsellling annual of 2011, with 201,277 sales. The 2011 Doctorr Who annual sold 140,044 copies, and the Peppa Pig annual sold 133,651.

Ratings for the BBC TV show have also been in decline, dropping to less than 100,000 viewers.

Website: www.bbc.co.uk/cbbc/bluepeter

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