Baileys is the new sponsor of the Women's Prize for Fiction

The cream liqueur brand has entered into a three-year partnership with the award currently known as The Women's Prize for Fiction

The first £30,000 Baileys Women's Prize for Fiction will be awarded in 2014.

Kate Mosse, chair of the Women’s Prize for Fiction board, said: 'We’re thrilled to be announcing that Baileys is the new title sponsor for the Women’s Prize for Fiction.  We were delighted by the range of interest – and enjoyed meeting brands in various sectors – but in the end, the Women’s Prize for Fiction Board felt Baileys was the ideal choice as our new partners. We were impressed not only by the scale of their ambition, but also their passion for celebrating outstanding fiction by women and willingness to help in bringing the prize to ever wider audiences.'

The prize was sponsored by Orange from its launch in 1996 to 2012. This year's prize has been privately funded.

The 2013 prize-winner will be announced tomorrow (5 June). There will be a Baileys bar serving cocktails at the awards ceremony.

Cheers!

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