19 January 2012
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2011's best book ad...or maybe the worst
Harper Perennial's US ad campaign is certainly eye-catching - but does it work for selling books? ...
Harper Perennial's US ad campaign is certainly eye-catching - but does it work for selling books?
As Melville House director of marketing and digital media Charles Day points out: 'The ad is eye catching but for all the wrong reasons. It markets the Harper Perennial brand brilliantly but the individual titles get lost in the adorable kitten orgy. And for that reason this is the best and the worst print book ad of 2011.'
Once you've stopped oohing over the adorable animals, you can read Charles' thoughts here: http://mhpbooks.com/47100/the-bestworst-print-book-ad-of-2011/
As Melville House director of marketing and digital media Charles Day points out: 'The ad is eye catching but for all the wrong reasons. It markets the Harper Perennial brand brilliantly but the individual titles get lost in the adorable kitten orgy. And for that reason this is the best and the worst print book ad of 2011.'
Once you've stopped oohing over the adorable animals, you can read Charles' thoughts here: http://mhpbooks.com/47100/the-bestworst-print-book-ad-of-2011/
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