19/10/2016
Share this story Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

How to engage new readers with Book2Look widgets

f1abf695-024d-488d-ae1f-6d79f600f64b

Engaging new readers using Nielsen Book2Look widgets

julia howJulia How co-founded The Witcherley Book Company in 2013. They now have a list of over 50 titles in an expanding catalogue, mainly covering puzzle books and comedy fiction. Here Julia talks about how The Witcherley Book Company have been using Nielsen Book2Look widgets for engaging their readers.

Around 40% of the world’s population has an Internet connection. Back in 1995, it was just 1%. Does that make it easy for publishers to get their books found by everyone online? Not really.  As Internet usage increases, the amount of content on the web is increasing exponentially. To give you an even more precise figure, the amount of content on the Internet has started to double every 9-24 months.

So how do publishers go about getting their books found amongst this plethora of content? For a start; it helps to try something different – a new format, for example - to take your readers by surprise, and give them a better experience than they are used to. Nielsen Book2Look widgets do just that. They allow book publishers to share book extracts on their websites and on author websites, whilst also encouraging readers to share what they have found on social media.

We signed up to Book2Look widgets as soon as we heard of them, and have benefited from the range of features ever since. Here are some of the benefits:

 

QR codes

QR codes are a marketers’ marmite. They either work for you, or they don’t at all. Our main use for QR codes is in the back matter of other books in a series, but they have also been very useful on printed promotional materials: on leaflets, catalogues, bookmarks etc. With the increased use of mobile phones to access and buy products, they allow us to link through to a professional online book display.

ONIX and analytics

Smart publishers know the value of using an international standard to supply their book data, for instance using ONIX. Nielsen Book2Look data and images can now be loaded via ONIX, making it easy to use for publishers everywhere and provide a consistent source of data to data aggregators such as Nielsen Book and others. Google analytics can be embedded on each page too, so that you can fully analyse your reader journey.

 

Easy-to-update

Once the links to the widgets and QR codes are set up, they retain the same link addresses, so we haven’t had to change where they are embedded or printed, as they show the latest version with all the new features, automatically and simply allow us to keep up with new developments while we retain full control of the material presented.

 

The results

We’ve added the widgets to the company and author websites, and have seen them shared on some social media sites. Although we’ve not had masses of widget views (in the 100s rather than the 1000s), our first widget, set up in 2014, continues to receive views. We have seen follow-throughs to the shop links of 12-20%.

We’ve been pleased with the Book2Look widgets and look for opportunities to use them, and to update them with new material and to exploit new features. We plan to continue using them for our future fiction books. We’re excited this leading edge tool is accessible to a small publisher and look forward to future developments.

Click on a jacket image below to see it in action

Book to Look widget

 

Julia How
Julia spent 30 years working in IT on life insurance, pensions and accountancy before moving into publishing. Increased digitization in book production made the transition easy. She established The Witcherley Book Company in 2013 with a partner, initially to publish the partners’ own books. The company now has a list of over 50 titles in an expanding catalogue, mainly covering puzzle books and comedy fiction. Julia is pleased to say that publishing has been more varied and is vastly more interesting, challenging and fun than the previous day job.

 

Back to "The Internet and writing for the web" Category

19/10/2016 Share this story   Share on Facebook icon Share on Twitter icon Share on Pinterest icon Share on Google Plus icon Share on Linked In icon Share via Email icon

Recent Updates

Coffee break writing exercise: Trains

Use a memorable railway experience to set a brand new piece of writing on track ...


Coffee break writing exercise: Celebrations

Think about the good times in this week's creative writing exercise – then write a version where it all goes ...


Joanne Harris on writing

December's star interviewee shares her thoughts on reading, writing and social media in our online exclusive ...


Coffee break exercise: Different versions

Write two different versions of a story in our latest creative writing exercise ...


Other Articles

How to tell a story: Top tips from Taffy Thomas

Advice on the art of telling a good story from the UK's foremost traditional storyteller ...


How to write a children's story: Ian Beck

Top tips on how to write a children's story from Ian Beck, will illustrate the winning story in Amazon's A ...


Coffee break writing exercise: Halloween

Let your pen cast a spell in our seasonally spooky coffee break creative writing workout ...


Under the Microscope extra: Reincarnation

Read our suggested rewrite of a reader's historical thriller intro ...