How to get good reviews on Amazon
Practical advice on reaching a wider audience with your ebook from Theo Rogers
I’m an Amazon reviewer.
For years now I’ve been posting reviews on Amazon, hanging out on the forums, and talking with other serious reviewers – often for hours a day. It gets to be quite addictive! The really interesting traffic often goes on outside the public forums, once people get to know each other and start using more private channels of communication.
I’ve seen a lot of writers and sellers try to get positive reviews. I’ve seen what works and what doesn’t. The stuff that doesn’t work is often the most spectacular: the people who get it wrong can create absolute PR disasters for themselves with nothing more than a few ill-conceived strokes of a keypad. And once those disasters are out there, they can be virtually impossible to undo.
This is a book as much about what not to do as what to do. It’s about both how to get the good reviews and how to avoid the pitfalls. It contains the distilled wisdom of years of experience inside the reviewing subculture that has grown up on Amazon’s website.